Discover the story behind Haya Roots
From personal quest to pure skincare
After three years of development, testing, and refinement, Hazal brought her vision to life: Mystic Rose, the 100% natural facial oil from Haya Roots.
Her journey began with a personal quest for a solution to impure skin. For years, Hazal tried countless treatments and products, without lasting results. Until a conversation led her to the power of rosehip and almond oil. The effect was so impressive that it formed the basis for a bigger idea: a pure, effective oil that does more for the skin.
After endless experimentation with different types of oils, Hazal discovered the perfect balance – a composition that nourishes, restores, and supports the natural strength of the skin. Convinced that simplicity and purity are the key to healthy skin, she now shares her discovery with the world: Mystic Rose by Haya Roots.
Our Motivation
Haya Roots is committed to skincare that is pure, natural, and effective for all skin types. We create products that keep skin healthy and balanced, boost self-confidence, and honor each individual's personal story. Our goal is to inspire people to consciously care for their skin, feel empowered, and embrace their individuality.
What we aim for
We strive for a world where skincare boosts confidence and individuality. Haya Roots believes in pure, natural, and honest products that support skin health, promote well-being, and inspire personal care rituals. Our focus is on simplicity, transparency, and botanical innovation, ensuring every skin type is treated with care.
Where it all began
In 2020, we started as Haya Oil. Our very first logo and the hand-filled bottles were small, but full of dreams. From the beginning, we had a mission: to make skincare honest and authentic. We wanted to do things differently because we saw many brands offering misleading products and making false promises. What started small was steeped in passion, conviction, and the desire to truly make a difference.
The first growth
In 2021, Haya Oil continued to grow. Here you can see the many packages we personally packed and took to the drop-off point. Each box represented someone discovering our brand – and for us, every order felt like a small celebration.
More efficient filling
In 2022, we assembled our first manual filling machine. This allowed us to fill slightly more bottles in a slightly shorter time, while still treating each bottle with care and attention.
A year in which doors opened
In 2023, as Haya Oil, we transitioned to our first large professional machine. For the first time, we were able to produce larger quantities, and our brand truly grew. This was also the year we started our first collaborations with beauty salons – a special feeling to see our products physically in a salon for the first time.
A new chapter
In 2024, we decided to leave our name Haya Oil behind and continue as Haya Roots. It was an intensive year in which we developed our new identity step by step: from designing the logo to testing bottles, labels, and printed materials. Everything was focused on preparation, so that our rebranding could truly come to life in 2025.
Birth of Haya Roots
In 2025, we finally saw our new branding come to life. Our logo and symbol are a source of pride, as they perfectly express the core of Haya Roots. The icon, inspired by the shape of the letter H, contains elements of leaves and roots intertwined naturally, symbolising growth, strength, and connection – just as Roots connects our brand to the earth and our origins.
